Wal-Mart Celebrates Customer Service Day with Customers

Mar 12, 2006

March 12th, 2006 – Wal-Mart invited hundreds of customers from 11 communities in Shenzhen for its annual Customer Service Day celebration. Both Wal-Mart associates and the customers enjoyed themselves through festive singing and dancing in front of the Shekou Supercenter.

Celebrating the Customer Service Day in March every year has become a Wal-Mart China’s tradition. It is the fifth consecutive year that Wal-Mart has hosted such event. According to the China Consumers Association, the theme of this year’s Customer Service Day is Consumption & Environment. Representatives from the Shenzhen Consumers Association explained the significance of Consumption & Environment and praised Wal-Mart for its efforts in promoting a safe consumption environment and organizing the annual Customer Service Day event.

When Mr. Sam Walton established Wal-Mart more than 40 years ago, he introduced the innovative conception of Every Day Low Prices (EDLP). Thanks to the concerted efforts with its suppliers, Wal-Mart was able to achieve EDLP through promoting production efficiency and reducing operation costs, thus saving customer’s money. It is EDLP that makes Wal-Mart to a global enterprise from a small store in the U.S. hinterland. Now, the meaning of EDLP has been expanded to include zero waste and environmental protection. This is the same as not only the spirit of Consumption & Environment, but also the current effort of making China a resource-efficient country.